Browsing TCC by Subject "Discursive ethos"

Now showing items 1-2 of 2

    • O monstro no ecilpse ético: um estudo discursivo-midiológico da encarnação gótica de "Barbazul" 

      Messias, José Victor Rodrigues de Andrade (Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 06/04/2023)
      Anabella López’s Barbazul (2017) is an editorial object (SALGADO, 2020) that evokes a discursive ethos (MAINGUENEAU, 2008), a self-image, that is ominous. Our hypothesis in this undergraduate paper is that this book also ...

    • Análise de publicidades: O Boticário sob a perspectiva da semiótica 

      Silva, Emily Kaline (Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 24/06/2021)
      The course conclusion work sought to analyze and discuss, based on Greimasian semiotic theory, four commercials obtained by the brand O Boticário. The aim was to produce a reflection on the images of femininity and masculinity ...