Browsing TCC by Subject "Ethos discursivo"
Now showing items 1-2 of 2
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O monstro no ecilpse ético: um estudo discursivo-midiológico da encarnação gótica de "Barbazul"
(Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 06/04/2023)Anabella López’s Barbazul (2017) is an editorial object (SALGADO, 2020) that evokes a discursive ethos (MAINGUENEAU, 2008), a self-image, that is ominous. Our hypothesis in this undergraduate paper is that this book also ... -
Análise de publicidades: O Boticário sob a perspectiva da semiótica
(Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 24/06/2021)The course conclusion work sought to analyze and discuss, based on Greimasian semiotic theory, four commercials obtained by the brand O Boticário. The aim was to produce a reflection on the images of femininity and masculinity ...