Browsing TCC by Subject "Publicidade"
Now showing items 1-2 of 2
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Análise de publicidades: O Boticário sob a perspectiva da semiótica
(Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 24/06/2021)The course conclusion work sought to analyze and discuss, based on Greimasian semiotic theory, four commercials obtained by the brand O Boticário. The aim was to produce a reflection on the images of femininity and masculinity ... -
A mudança da representação da mulher na publicidade da cerveja Antarctica: uma análise semiótica
(Universidade Federal de São Carlos, UFSCar, , Câmpus São Carlos, 27/04/2022)The term paper sought to analyze and discuss, based on the discursive semiotic theory, two video advertisements produced by the brand Antarctica, one from 2006 and another from 2020. The objective was to cause a reflection ...