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Análise de sobrevivência em marketing, considerando o modelo exponencial com fragilidade compartilhada, na predição de churn
(Universidade Federal de São Carlos, 2021-06-10)
Services companies like telephony, health plans, internet and others, have redirect their marketing strategies in the customers retention. By maintaining a business relationship with their consumers, companies guarantee ...
Estimação paramétrica do modelo de mistura padrão com fragilidade aditiva gama: aplicação a dados de câncer de mama
(Universidade Federal de São Carlos, 2022-09-16)
Breast cancer is caused by the uncontrolled growth of abnormal cells in the breast, which multiply rapidly, aggressively and uncontrollably. This disease affects women all over the world, both in developed and underdeveloped ...