Impactos ambientais decorrentes do e-commerce B2C sob a ótica do consumidor
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Data
2023-03-20Autor
Almeida, Alice Sales Fabiano de
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E-commerce is a transaction through the internet, it has grown in recent years, mainly due to
the COVID-19 pandemic. Social isolation had made habits that transformed and influenced
the changed on the market. The act of online consumption has several benefits such as
agility, flexibility, a wide range of products, and varied prices. However, this transaction also
causes environmental impacts, mainly because it is highly dependent on the transport and
packaging sector, that is consequently contributing to air pollution, noise pollution, and waste
generation. The consumers are fundamental in the process of searching for more
sustainable e-commerce because through their demands, the companies will change their
flows and attitudes. Therefore, it is very important to understand if the population is aware
that this model also causes damage to the environment. In order to understand the
mentioned point, the work sought to identify the perception of consumers about the
environmental impacts that e-commerce can cause. In view of this, exploratory and
descriptive research was carried out, using the quantitative nature, where an online form
was applied. The questionnaire obtained 201 valid responses and it had as a target
audience all people residing in Brazil who made online purchases in the last year. The
results obtained showed that a part of the population understands and associates
environmental impacts with electronic commerce, however, some demonstrate that they only
notice positive points in this medium. In addition, they indicated that companies should be
the most responsible if there are environmental problems due to online commerce. They
also selected recycling, shopping in sustainable places, and environmental education as
some of the main measures that can contribute to reducing the effects. It is worth mentioning
that some companies already adopt strategies, such as the use of electric vehicles, drones,
collection points, and sustainable packaging. For this reason, it is very important for online
consumers to become more aware of the environment since they are key elements for more
sustainable e-commerce.
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