Browsing Teses e dissertações by Subject "Varejo de alimentos"
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Comportamento de compra do consumidor no varejo supermercadista: o caso de Mato Grosso
(Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Engenharia de Produção - PPGEP, , 24/08/2010)Nowadays, studies of consumer behavior are of great relevance. Understanding the factors that lead consumers to choose a particular product or brand over others makes marketers continually seek answers to the needs of these ...