• Comportamento de compra do consumidor no varejo supermercadista: o caso de Mato Grosso 

      Vargas, Allyson Rodrigues; http://lattes.cnpq.br/2027799192913632 (Universidade Federal de São Carlos, UFSCar, Programa de Pós-graduação em Engenharia de Produção, , 24/08/2010)
      Nowadays, studies of consumer behavior are of great relevance. Understanding the factors that lead consumers to choose a particular product or brand over others makes marketers continually seek answers to the needs of these ...