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Gestão competitiva em empresas brasileiras: a prática da estratégia por meio de suas visões, ferramentas e atores do processo
(Universidade Federal de São Carlos, 2010-06-18)
The complexity assigned to the strategy term has been largely discussed in the literature. The large amount of theoretical contributions to this issue, brought by several knowledge areas; the different tools proposed by ...
Alinhamento entre a estratégia de operações e a gestão estratégica da logística: estudos de caso no setor automotivo brasileiro
(Universidade Federal de São Carlos, 2006-03-10)
The worldwide (and thus Brazilian) automotive industry has undergone a process of important changes. Specifically in Brazil, the set up of new automakers, the
consolidation and denationalization of the autoparts, and ...