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Estratégias de operações de empresas de saúde suplementar de grande porte no Brasil: um estudo multicaso
(Universidade Federal de São Carlos, 2021-11-29)
This paper seeks to identify and analyze the operating strategies of the 5 largest healthcare plan companies in the private healthcare sector in Brazil, from 2011 to 2019. The purpose of the research was to identify the ...
Estratégias de operações em serviços de saúde: estudo de caso em uma empresa do Estado de São Paulo
(Universidade Federal de São Carlos, 2014-02-17)
The purpose of this paper is to discuss the operations strategy in a health care company located in São Paulo State: it s content, associate with established competitive priorities, and the changes in the structural and ...