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Formatos de varejo de alimentos: um estudo sobre as preferências do consumidor.
(Universidade Federal de São Carlos, 2005-11-17)
The intention of this work is to study the consumer behavior in the choice of retail to purchase food. Being more specific, the work has the objective to identify the profile of the consumers who frequent diverses food ...
Impactos da estratégia de produto no canal de distribuição : estudo multicaso sobre o relacionamento entre a indústria avícola e o varejo
(Universidade Federal de São Carlos, 2009-07-15)
The strategy of the marketing channel can not be formulated as there was no other itens to be explored in the marketing strategy of the companies. The variable product was chosen among the other three from the marketing ...