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Análise do alinhamento da estratégia de marcas próprias do atacado distribuidor em relação às perspectivas dos clientes varejistas
(Universidade Federal de São Carlos, 2011-04-29)
For the past few years, wholesalers have shown strong involvement with marketing strategies, including private labels management. This study aims at evaluating the alignment between wholesalers private labels strategy ...
Identificação e análise de fatores críticos de sucesso em projetos de bens de capital com tipologia "Engineering-to-order"
(Universidade Federal de São Carlos, 2011-11-28)
Projects of capital goods with Engineering-to-Order (ETO) productive typology are usually complex due to its size and level of customization and technology. Because of these aspects the achievement of success demands a ...
Conflitos e integração entre marketing e logística na definição do nível de serviços em vendas e distribuição de produtos: um estudo de caso na indústria de bebidas
(Universidade Federal de São Carlos, 2011-11-28)
Beverage industries in Brazil are in pursuit of improvements in customer services to fulfill the new marketplace needs, taking into consideration both the change in consumer, habits which now show a preference for healthier ...
Procedimentos e modelos para previsão de vendas e determinação de quotas na indústria calçadista: proposta e estudo de caso
(Universidade Federal de São Carlos, 2011-02-18)
Frequent changes in consumer behavior and the characteristics of complexity and competition involving the market demands constant innovation in products, technologies, management strategies and management systems, including ...
Um modelo de simulação discreta para analisar o sistema integrado de colheita de cana-de-açúcar e aproveitamento de biomassa
(Universidade Federal de São Carlos, 2011-11-28)
Brazil is one of the greatest sugarcane producers of the world, with figures that exceeds 620 million tons in 2010/2011 harvest season. There is an expectation of strong increase of Brazilian sugarcane production in next ...
As atividades logísticas no contexto da Gestão da Cadeia de Suprimentos (SCM)
(Universidade Federal de São Carlos, 2011-02-23)
From the Supply Chain Management (SCM), the logistic function expands its scope within the company, going to exert or support the management and operation of key business processes. Its performance leaves to reduce only ...
Os grupos de comercialização de etanol na região centro-sul do Brasil: uma análise das governanças em rede no elo indústria-distribuição
(Universidade Federal de São Carlos, 2011-12-16)
Ethanol as fuel has an important role in the brazilian energy matrix and, recently, it has played a leading role in worldwide discussions on fuels alternative to oil. In Brazil, the ethanol industry comes from a period of ...
Modelos e métodos de resolução para problemas integrados de dimensionamento de lotes de produção com decisões de distribuição e arranjo de carga
(Universidade Federal de São Carlos, 2011-12-09)
In this research, we study lot sizing problems with decisions on product distribution and, also, problems that integrate lot sizing decisions and product packing in the vehicles (bins). In general, these problems involve ...
Coesão relacional e mecanismos formais e informais de coordenação em redes de supermercados de pequeno porte no estado de São Paulo
(Universidade Federal de São Carlos, 2011-02-22)
In the supermarket segment, which is in a growing process of concentration, there are small businesses, mostly on the periphery of cities and dealing with the treatment of lower income populations. These independent ...
Mudanças nas transações entre produtores de verduras e grandes empresas supermercadistas: um estudo de caso
(Universidade Federal de São Carlos, 2011-02-28)
Leading supermarkets have developed the category of Fruits, Vegetables and Greens (FVG) as a strategy of differentiation. Some companies are promoting changes in the way they source, decreasing the spot market purchase and ...