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Análise da competitividade da cadeia produtiva da soja no Brasil vis-à-vis os demais países exportadores sul-americanos
(Universidade Federal de São Carlos, 2008-03-12)
The investigation of potentially and factors related to efficiency and
competitiveness of agricultural activities is presented in a great number of scientific
works. On the other and, fewer papers have investigated the ...
Certificação e desenvolvimento de marcas como estratégia de diferenciação de produtos: o caso da cadeia agroindustrial da carne bovina
(Universidade Federal de São Carlos, 2008-06-17)
The aim of this study was to analyze and compare the competitiveness of differentiation systems that use certification and brands as segmentation strategies in the bovine meat market in Brazil. It was developed a qualitative ...
Estratégia de marcas no varejo de alimentos: concepção e gestão de marcas próprias na Inglaterra e no Brasil
(Universidade Federal de São Carlos, 2008-02-15)
In the current competitive and dynamic environment, with constant changes
concerning consumers' preferences, competitors' actions and also political and economical
changes in different countries, marketing strategies are ...