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Conflitos e integração entre marketing e logística na definição do nível de serviços em vendas e distribuição de produtos: um estudo de caso na indústria de bebidas
(Universidade Federal de São Carlos, 2011-11-28)
Beverage industries in Brazil are in pursuit of improvements in customer services to fulfill the new marketplace needs, taking into consideration both the change in consumer, habits which now show a preference for healthier ...
Um modelo de simulação discreta para analisar o sistema integrado de colheita de cana-de-açúcar e aproveitamento de biomassa
(Universidade Federal de São Carlos, 2011-11-28)
Brazil is one of the greatest sugarcane producers of the world, with figures that exceeds 620 million tons in 2010/2011 harvest season. There is an expectation of strong increase of Brazilian sugarcane production in next ...
Caracterização da dinâmica de integração interfuncional: um estudo multicaso em marketing e logística
(Universidade Federal de São Carlos, 2011-12-09)
Marketing and Logistics have a high need for integration because they compose contact points that influence the synchrony of operations with market needs. The literature in this area predominantly focuses on the elements ...