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Análise do alinhamento da estratégia de marcas próprias do atacado distribuidor em relação às perspectivas dos clientes varejistas
(Universidade Federal de São Carlos, 2011-04-29)
For the past few years, wholesalers have shown strong involvement with marketing strategies, including private labels management. This study aims at evaluating the alignment between wholesalers private labels strategy ...
A servitização sob a perspectiva das capacidades dinâmicas
(Universidade Federal de São Carlos, 2018-11-22)
The search for implementing servitization, which has currently been discussed in organizational as well as in academic domains, demands internal and external efforts from the organizations. As a significant part of the ...
Influência da maturidade de Business Intelligence & Analytics sobre usos dos sistemas de medição de desempenho: estudos de caso
(Universidade Federal de São Carlos, 2018-07-31)
Given the potential that the development of Business Intelligence and Analytics (BI&A) can bring to organizations, in particular to the uses of the Performance Measurement System (PMS), and considering the shortage of works ...
Modelo de decisão de licitação utilizando sistema fuzzy baseado em regras
(Universidade Federal de São Carlos, 2018-07-16)
Taking into account the decision-making process of bidding, which there’re several strategic factors, complex and subjective, this document has as goal provide a new decision model, using a fuzzy system based on parameters, ...
Socioeconomic impacts of university-industry collaborations
(Universidade Federal de São Carlos, 2021-10-19)
University-industry collaborations create socioeconomic impacts for the areas where they are undertaken. Although these collaborations have recognized the importance and a high potential to generate economic and social ...
Desenvolvimento de um protótipo para uso de dados não estruturados em sistema de medição de desempenho
(Universidade Federal de São Carlos, 2022-06-29)
Given the potential that big data can bring to organizations with the use of the large amount of unstructured data generated quickly in different formats and sources, and the scarcity of empirical research to validate its ...
O SEBRAE e a consultoria para pequena empresa no Brasil: processos históricos e arranjos organizacionais nas últimas décadas.
(Universidade Federal de São Carlos, 2015-05-29)
This project investigates the foundation and strengthening of SEBRAE institution, known as a reference in the consulting segment for micro and small enterprises in our country. For this purpose, makes an initial survey of ...
Dinâmica da inovação tecnológica no Brasil: estudo do segmento de máquinas e implementos agrícolas
(Universidade Federal de São Carlos, 2010-10-25)
This study aimed to characterize the dynamics of technological innovation in Brazilian MIA segment. To achieve this objective this work realized a survey with IBGE information, the institution responsible for carrying out ...
Mudanças nas transações entre produtores de verduras e grandes empresas supermercadistas: um estudo de caso
(Universidade Federal de São Carlos, 2011-02-28)
Leading supermarkets have developed the category of Fruits, Vegetables and Greens (FVG) as a strategy of differentiation. Some companies are promoting changes in the way they source, decreasing the spot market purchase and ...
As atividades logísticas no contexto da Gestão da Cadeia de Suprimentos (SCM)
(Universidade Federal de São Carlos, 2011-02-23)
From the Supply Chain Management (SCM), the logistic function expands its scope within the company, going to exert or support the management and operation of key business processes. Its performance leaves to reduce only ...