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Alinhamento estratégico das operações : estudos de caso na interface com marketing
(Universidade Federal de São Carlos, 2011-02-21)
This research presents a discussion on the strategic alignment of operations associated with an understanding of market requirements. This subject is a essential strategic issue for operations and demands an appropriate ...
Coesão relacional e mecanismos formais e informais de coordenação em redes de supermercados de pequeno porte no estado de São Paulo
(Universidade Federal de São Carlos, 2011-02-22)
In the supermarket segment, which is in a growing process of concentration, there are small businesses, mostly on the periphery of cities and dealing with the treatment of lower income populations. These independent ...
Caracterização da dinâmica de integração interfuncional: um estudo multicaso em marketing e logística
(Universidade Federal de São Carlos, 2011-12-09)
Marketing and Logistics have a high need for integration because they compose contact points that influence the synchrony of operations with market needs. The literature in this area predominantly focuses on the elements ...
Medição de desempenho numa confecção de vestuário: integrando ergonomia situada ao processo de implementação e uso de indicadores de desempenho
(Universidade Federal de São Carlos, 2011-08-18)
This research aims to describe, in the organizational dynamics of a clothing manufacturing industry of medium size, more specifically in their sewing unit, the changes occurred during the implementation and use of performance ...
Rede política no arranjo produtivo local calçadista de Jaú
(Universidade Federal de São Carlos, 2011-02-11)
The policy network is regarded as a relatively stable set of relationships that are not hierarchical and that have an interdependent nature linking a variety of actors who share common interests with regard to a policy and ...
Identificação e análise de fatores críticos de sucesso em projetos de bens de capital com tipologia "Engineering-to-order"
(Universidade Federal de São Carlos, 2011-11-28)
Projects of capital goods with Engineering-to-Order (ETO) productive typology are usually complex due to its size and level of customization and technology. Because of these aspects the achievement of success demands a ...
Os grupos de comercialização de etanol na região centro-sul do Brasil: uma análise das governanças em rede no elo indústria-distribuição
(Universidade Federal de São Carlos, 2011-12-16)
Ethanol as fuel has an important role in the brazilian energy matrix and, recently, it has played a leading role in worldwide discussions on fuels alternative to oil. In Brazil, the ethanol industry comes from a period of ...