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Estratégia de marcas no varejo de alimentos: concepção e gestão de marcas próprias na Inglaterra e no Brasil
(Universidade Federal de São Carlos, 2008-02-15)
In the current competitive and dynamic environment, with constant changes
concerning consumers' preferences, competitors' actions and also political and economical
changes in different countries, marketing strategies are ...
Método para análise interna das organizações : uma abordagem a partir da Resource-Advantage Theory
(Universidade Federal de São Carlos, 2008-12-18)
Managers use strategic planning in order to design the ways to get the organizational goals. In a competitive environment the organizations aim to overcome their competitors and to obtain superior financial performance. ...