Mudanças na medição de desempenho após adoção de práticas de sustentabilidade: estudos de caso

Abstract

Issues related to sustainability have grown in importance for society, organizations, government and consumers and is one of the main changes that have been affecting the business environment. Companies seek to adapt themselves to meet internal and external pressures, hence, including sustainability represents more than an impact on the management of these organizations, for example in the performance measurement since new sustainability practices need to be followed and monitored. However this relationship between sustainability and performance measurement is little discussed in the literature. Thus, the aim of the research was to investigate how the adoption of sustainability practices acted as an inductor of change in performance measurement systems (PMS) of companies with sustainable practices. To this end two case studies were conducted in companies belonging to the Guia Exame de Sustentabilidade ranking, as these companies are recognized for already have sustainable practices in their operations. The research techniques used were semi-structured interview, consult to documents, and direct observation. Although the companies have different operating characteristics this diversity is not decisive in the changes observed in their PMS with the implementation of sustainability practices. It can be observed that in both companies there were impacts on the characteristics, the roles and processes of performance measurement systems. More specifically, changes can be observed in performance measures, the way of communication the results and information management.