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Análise dos elementos da estratégia de marketing e dos aspectos de relacionamento no canal entre atacado distribuidor, indústria alimentícia e pequeno varejo
(Universidade Federal de São Carlos, 2016-03-15)
Due to the complexity of markets and intense competition organizations are looking for new ways to generate sustainable competitive advantage, that it is the competitive advantage that can not be copied in the short term ...
Práticas de Produção Mais Limpa e sua relação com o desempenho financeiro das empresas de manufatura listadas na BM&FBOVESPA
(Universidade Federal de São Carlos, 2017-05-12)
Sustainable development raises at present days a number of challenges to manufacturing, precisely in order to make production more sustainable, equating economic and financial issues with environmental and social issues. ...
Estratégias de marketing de serviços B2B: estudo multicaso em empresas fabricantes de máquinas e equipamentos
(Universidade Federal de São Carlos, 2017-05-17)
Machine manufacturers and operations between the integrated solut ions of products and services that meet the needs of customers. This sector is important for national sustainable economic development. However, there is ...
Inovação organizacional e cultura organizacional na percepção de gestores de grandes empresas: estudo multicasos em empresas do setor de autopeças da região metropolitana de Sorocaba
(Universidade Federal de São Carlos, 2016-04-01)
With the crisis that has been going the automotive industry last year, it is necessary that companies in the auto parts sector go forward several changes to remain competitive. In this context, organizational innovation, ...
Augestão: o cotidiano de uma cooperativa de reciclagem em um estudo etnográfico
(Universidade Federal de São Carlos, 2017-03-17)
The self-management practiced in the current cooperatives lost the grandeur of their origin, when it was treated as government system where the people would be sovereign and the decisions would flow from the bottom up. The ...
Gestão de estoques e sua influência no desempenho financeiro: uma análise em empresas de manufatura
(Universidade Federal de São Carlos, 2017-03-24)
There are many studies in the literature that have shown the relationship between stock levels and financial performance, through profitability indicators, mostly to US manufacturing firms. However, the influence of the ...
Gestão de Produção mais Limpa em pequenas empresas: uma proposta metodológica desenvolvida por meio de pesquisa-ação
(Universidade Federal de São Carlos, 2017-03-28)
The main objective of this research is to propose a Cleaner Production (CP) management methodology for small companies. CP can be understood as continual application of a preventive environmental strategy integrated to ...
Relação entre prioridades competitivas e estrutura organizacional: estudo multicasos em empresas do setor de autopeças de Sorocaba
(Universidade Federal de São Carlos, 2017-03-22)
The production strategy has been considered important to obtain advantages over competitors. Its content is made up of competitive priorities and decision categories (or areas) that should develop such priorities. Among ...
Identificação de oportunidades de Produção Mais Limpa em uma cooperativa de reciclagem de plásticos na cidade de Sorocaba-SP
(Universidade Federal de São Carlos, 2017-03-21)
Waste generation is a global challenge to be faced, especially in industrializing countries such as Brazil, where high waste generation in line with structural problems and inadequate waste management can result in ...
Implantação de um programa de envolvimento do trabalhador inspirado no Kaizen: China vis à vis ao Brasil
(Universidade Federal de São Carlos, 2017-08-30)
Since the 1980s, after a series of publications in the academic and business literature, initiatives to implement the Toyotist approach become common in companies located in developed countries and, consequently, in ...