Aplicações de estatística em marketing
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Universidade Federal de São Carlos
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In this work, we analyse the use of the statistics in the improvement of some attitudes of a company regarding marketing strategy. We deal with methods which permit the identification of the best costumers and the preferences of those costumers for product/service characteristics, so that a company can relate itself better to its costumers.
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CARVALHO, Thiago Daniel. Aplicações de estatística em marketing. 2007. 103 f. Dissertação (Mestrado em Ciências Exatas e da Terra) - Universidade Federal de São Carlos, São Carlos, 2007.
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