O empreendedorismo econômico-televisivo da Rede Vida

Abstract

Religion is a phenomenon with a significant presence in brazilian society, whose manifestations have increased and diversified. Developments such as broadcast television, radio and internet make most churches, including the Catolic do not establish themselves solely on their physical structure in the quest for more followers. There is a set of social and economic relations involved in this process. The vast networks of interconnected individuals in the media range from members of the clergy to laymen volunteers, employees and mediatic businesses entrepreneurs. Resulting from research supported by FAPESP underway on changes in Brazilian Christianity, this dissertation turns to the analysis of the Catholic television station Rede Vida in its performance as a media, economic enterprise and also religious. Aimed at the study of social relationships underlying the business and commercial aspects of this station and what it represents in the Brazilian religious market.