Junho, 2013 : o acontecimento discursivo transmídia

Abstract

The manifestations occured in June 2013 in Brazil were marked by a large content production by a great diversity of users, indie medias and the traditional media. Whitin this premise, this research uses discourse analysis as a methodology to observe how interactions between contents produced by users in platforms as Facebook, YouTube, and the Twitcasting and media portals promote a discursive transmedia happening. As a study case, the research also analyses the alternative media collective Mídia Ninja, analyzing its production structure and how it´s contents promoted interactions with the traditional media, promoting discutions on the new relationship between activism and media.