Embalagens antioxidantes como impulsionadoras da intenção de compra de produtos alimentícios

Abstract

Knowing that, among other factors, the packaging exerts great influence on the intention to purchase food products, this study investigated whether the antioxidant active packaging can be determinant in the consumer's decision to purchase the product or not. Qualitative research was carried out, by means of a free-access form, disseminated in social networks and by e-mail, to map the consumer behavior in relation to the consumption of products packaged in antioxidant systems. It was found that, of the 141 responses obtained, 55 consumers (39% of the sample population) have individual monthly income between one and two minimum wages, and only 21.3% of the respondents were aware of the antioxidant packaging. Thus, it was evident that the factor of price increase in food products with this technology was the main deterrent in the purchase decision, however, the little knowledge of the population about antioxidant packaging and its functions also made it difficult to consider buying food products packaged with antioxidant technology.