Navegando por Data de Publicação, começando com "2006-08-07"

Filtrar resultados por ano ou mês

Agora exibindo 1 - 2 de 2

Práticas de coordenação no canal de distribuição da cadeia automotiva
(Universidade Federal de São Carlos, 2006-08-07) Ferreira, Heloisa Sousa Ribeiro; Alcântara, Rosane Lúcia Chicarelli
The main change in modern businnes management is the supply chain building and management, due to increasing need to turn them more competitive, in result of the recognition that the competition, in these days, happens between supply chains, no more between isolated business. Besides managing its internal activities, the supply chain management has the challenge of coordinating and managing its partners, including suppliers and customers. The references indicate some organizational and management tools that can help in performing those activities, and in this paper, they will be called coordinating practices to suplly chain management. This paper focus is to analyse the application of some tools in the automotive channel, and the main objectives are: identify and evalute the benefits performance reached through the use and application of some coordinating practices in automotive supply chain, focalizing the relationship between industry and channel, formed by car dealerships. The secondary objectives are: identify power, dependende and conflict relationships between OEM and channel; define the leadership and control; verify the main franchising contracts characteristics; identifiy the impact and the benefits of coordinating iniciatives in different car dealership sizes. Among its reasons, this paper aims to fill out the gap in researched literature, marked by few academic studies with unit of analysis in car vehicles distribution or in industry-distribution channel relationship. In this paper, the research type is a exploratory survey in one of the four main automotive industries in country, and in its respective channel. Expecting that the research results improve the practices applicability, and also help both industry and dealerships in managing the existing relationship.
Desenvolvimento de metodologia para identificação de oportunidades de inovação tecnológica em tratamento de superfícies de jóias folheadas
(Universidade Federal de São Carlos, 2006-08-07) Spinola, Adriana Tahereh Pereira; Gregolin, José Angelo Rodrigues; https://lattes.cnpq.br/7842651773105125; https://lattes.cnpq.br/8238548827929076
Technological innovation has been greatly discussed worldwide for its central role in economy. One important factor to innovation is the identification of technological opportunities. Information on customer requirements is particularly important on identifying new opportunities for it leads to a much safer way to new product launch success. In this context, the objective of the present study is to develop and to apply a methodology capable of identifying technological innovation opportunities focused on customer s needs. This methodology has used a well known product development technique called Quality Function Development (QFD) as one of the analytical tools of Competitive Intelligence (CI). Other analytical tools used were: Industry analysis, SWOT and patent analysis. The developed CI cycle based methodology was then applied in Eletrochemical, one of the enterprises of the cluster established in Limeira city, which is the greatest South American producer and exporter of plated jewellery. The innovation opportunities identification focused on surface treatment technologies, taken as one of the key technologies of that Industrial Agglomerate. The results showed a tendency for cleaner processes usage within surface treatment sector that can be applied in plated jewellery. From these emerge technologies such as Physical Vapor Deposition (PVD), nanotechnology based process, or even galvanization baths that substitute cyanide or metals for nickel solutions. The identified technologies and complementary information not only built up the basis of a technological follow up but also guided Eletrochemical decision on planning an internal R&D department. The results proved the proposed methodology capacity to identifying potential technological innovation, as well as its strategic relevance as a basis for decision on R&D and technological management.