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A estrutura da cadeia do avestruz no Brasil: um estudo exploratório.
(Universidade Federal de São Carlos, 2006-10-26) Bianco, Patricia Perussi; Martins, Manoel Fernando; https://lattes.cnpq.br/3921504261628850
This study was performed in order to investigate the suplly chain of ostriches and to identify improviment factors for its managment to lead to the consolidation of the criation of ostriches in the brazilian agrobusiness. The work has pratical relevance since the national ostrich breeding has provobed great interest among the business men, livestockers and liberal workers a as new business opportunity for th brazilian agrobusiness. Besides that, the breeders already introduced in the sector are sceking for solutions to the existint problems. The theorical contextualization was approached through two main points: the evaluation of o new supply chain and its management. The research methodology used qas study multi-cases in wich ten breedeing localized in the state of São Paulo were investigated. The conclusion of the accomplished research have showed that the supply chain of ostriches in Brazil is in development so the companies and its partners need to search organization strategies for its viability a new alternative for the brazilian agrobusiness.
Fatores-chave de sucesso na comercialização eletrônica de flores: um estudo multicaso no varejo
(Universidade Federal de São Carlos, 2006-10-26) Broek, Luciano Van Den; Silva, Andrea Lago da; https://lattes.cnpq.br/4463495786862998
This work, through a multi-case study, aimed to identify the success key-factors of the companies who operate the flowers electronic retail business. Such analysis adopts as a parameter the strategies of marketing-mix and logistic used by the sector in question. In this context, this work aimed to find out the performance targets prioritized by the companies and its stakeholders. The Identification of the flowers electronic retail success key-factors focus on elaborating recommendations to improve the performance of the flowers electronic retail companies as well as of companies which directly or indirectly relate to them. To do so, this work has basis on both the theoretical revision and the empirical analysis. The bibliographical revision approaches the theories related to the distribution channels, electronic commerce, marketing-mix, logistic, performance targets and success key-factors. The empirical analysis, through a multi case study with four flowers electronic retail companies, using an personal interview with a specialist in flowers trading and an author s observation, intended to verify the gap between the theory and practice in this type of enterprise. Finally, the elaboration of suggestions and recommendations to the retail companies is made based on the intersection of the two dissertation basis: the bibliographical revision and on the empirical analysis.