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Dispositivo de ajuda perceptiva na atividade de inspeção visual para detecção de plantas cítricas com Huanglongbing (HLB, Greening)
(Universidade Federal de São Carlos, 2013-07-30) Arantes, Luiz Otávio dos Santos; Menegon, Nilton Luiz; https://lattes.cnpq.br/5461487552981919; https://lattes.cnpq.br/4909993050044363
This research aimed to develop a perceptual assistant device for citrus Huanglongbing (HLB) Greening´s scouts, which are workers responsible for symptomatic diseased plants identification by visual inspections on field. The methodology used has as starting point the Ergonomics Work Analysis (EWA) of HLB´s scouts, proceeded by Gonçalves (2011). The inspection´ EWA is articulated with Engineering Project methods for device development from the Activity standpoint. From EWA problem structuring, the device concept was defined as a lens which provides perceptual aid to HLB scouts by color contrast enhancement of mottling leaves, facilitating yellow bunch identification during visual inspection, but without any restriction to additional symptoms identification. Based on efficiency and productivity perspective, confronted against health and wellbeing perspective, it was used a method of data acquisition for quantitative analysis by statistical analysis of variance, related to inspection activity efficiency, and qualitative analysis, by semi-structured interviews related to user perception about wearing the perceptual assistant device. Results show that, in one hand, wearing the device helps to relief some cognitive constraints related to inspection activity, such as lightness, sun light reflection, shadows over the leaves, sun light direction variation, and also enhances symptomatic mottled leaves visualization. On the other hand, related to inspection efficiency, wearing the device does not resulted in higher or lower HLB identification on field. Therefore, the perceptual assistant device utilization for health improvement in the workplace and how is done mobilization and coordination between different social actors around the device development and evaluation, stays in this research as a reference about a way to create innovation.
Turismo, sustentabilidade e a gênese de um "ecoturismo": uma análise dos trabalhos do EcoUc/CONECOTUR
(Universidade Federal de São Carlos, 2013-07-30) Faco, Regiane Avena; Marques, Sílvio César Moral; https://lattes.cnpq.br/6047434055828372; https://lattes.cnpq.br/2475332263675294; Allis, Thiago; http://lattes.cnpq.br/8352597486424889; Futemma, Celia Regina Tomiko; http://lattes.cnpq.br/3092037701397964
This documentary paper, exploratory-descriptive, aims to develop an analysis of scientific research on tourism through the annals presented in editions of the National Congress of Ecotourism and the Interdisciplinary Meeting on Ecotourism in Protected Areas (Conecotur / EcoUc) occurred until 2011. For this purpose, are disclosed some aspects of the research as origin of research, axles and themes according to the platform proposal by. Jafari (1989) through the work of Rejowski (1996).The discussion starts with a reflection about the terminologies tourism originated with the emergence of concepts such as sustainable development and then build a brief critique of the conventional models of tourism to understand how ecotourism is an alternative to these standards. In a second moment, the debate is about the beginning and evolution of tourism research and the importance of the emergence of academic meetings for the promotion of the area. Finally, it presents Conecotur / EcoUc and how this has developed as an area of scientific debate, allowing the enrichment of research and experience in tourism (as a practice) and academia (as reflection).
Vender e educar com produtos sustentáveis ambientalmente: o caso dos consultores Natura em Sorocaba-SP
(Universidade Federal de São Carlos, 2013-07-30) Hernandez, Andrea Cattaneo; Rabinovici, Andrea; https://lattes.cnpq.br/4506171831521594; https://lattes.cnpq.br/8076230265159093
The consumption has always been necessary for human survival. However in the XXI century it became the center of discussions about the environmental crisis. The act of consuming became the life purpose for many individuals, and the reason for overexploitation and environmental degradation. The changing of consumption patterns emerges as a possible solution through consumer awareness about the impact of their actions, which depends on reformulation of many concepts and values from an engaged environmental education, mainly in changing consumer profile and the means of production. With consumers more aware, the business sector will adopt more responsible standards in order to survive to the most rigorous market and avoid a future shortage. The Natura Cosmetics SA, for example, is considered as a company with sustainable profile, which has social and environmental concerns in their production processes, as well as programs and projects. The company's stance, therefore, can serve as an example to society and be a precursor of changes related to individual`s environmental attitudes. The company’s marketing method is realized through direct sales, which allows a closer relationship between seller and consumer, and therefore a possibility of environmental education. If the company`s consultants consider and follow the values of the company in their daily attitudes and professionals, the dissemination of ideas about conscious consumption and consequently a brand valuation will take place. The present work is a study about the influence of corporate values and practices adopted by the company Natura Cosmetics S.A. in daily life of a group of consultants. This work is characterized by a case study, through observation of consultants meetings, interviews and document analysis, whit the aim assessing whether the environmental actions adopted by the company reach, in fact, its consultants both in daily life as in their sales, discussing the educational potential that the company has and the opportunities which it offers. From the results obtained it is clear that interviewees encourage consumption under the pretext of preserving and enhancing domestic products of the company , that is, potential environmental education for the enhancement of the brand in the market is probably not addressed efficiently. Are required, therefore, different strategies of environmental education, consistent with the attitudes of selling and educating.