Refinando a experiência de busca: uma análise detalhada de algoritmos de classificação e estratégias de ranqueamento

Abstract

In recent years, an online presence has become indispensable for organizations and individuals seeking visibility and relevance in an increasingly digital environment. Ranking algorithms are the backbone of modern search engines, shaping the user experience by prioritizing and presenting information efficiently. In this context, search engine optimization (SEO) emerges as an essential tool for achieving and maintaining a prominent position in online search engines. This study addresses the relevance of ranking algorithms and SEO techniques to optimize the visibility and position of web pages in search engine results.