A nova grande mídia : uma análise de Bloggers, YouTubers, Instagrammers

Abstract

With this research, we explore the configuration of the new media, emerged from a network of blogs and social platforms like YouTube and Instagram. Knowing that nowadays there's a potentially available system for any user to produce, broadcast, consume and rework any kind of contents, it's possible to gather new relationships between audiovisual production and consumption, as well as what was understood as an audience. By observing networked conversation and the emergence of the new communicators in this contexto composed by blogs and social platforms, new comunication channels also emerge, and those are made possible by networked individualism (WELLMAN, 2002; RAINIE; WELLMAN, 2012) – this grouping around those new communicators is caused by, among a lot of common subjects, the consumption of the character of the self constantly created by this new communicator. With the analysis of the content produced by three new media communicators whose thematic focus is lifestyle and beauty – the Just Lia blog, important for its longevity on internet, and consistent online construction of the self, the YouTube channel Camila Coelho, where the YouTuber has created the “beauty guru” character and a large network of people interested in herself, and the Instagram profile @gabrielapugliesi, which stands out as a character of the new media, since the Instagrammer could create her network quickly and spread herself, along with her contents, among all contemporary communication platforms, being able to blur the boundaries between the tradicional mass media and the new media.