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Now showing items 11-20 of 21
Empreendimentos em consumo sustentável: um estudo da atuação pública e política da sociedade civil organizada
(Universidade Federal de São Carlos, 2011-02-24)
Modern society has assumed over the years a consumption behavior pattern incompatible with a limited resources planet. In response to the consumerism negative impacts initiatives emerges to promote different standards and ...
Métodos de categorização de atributos como instrumentos para melhoria de serviços: uma aplicação à iniciativa contribuinte da cultura
(Universidade Federal de São Carlos, 2011-09-29)
This study consists in the application of three market research methodology: The Importance- Performance Matrix and the traditional Kano methods of Attractive Quality and Mandatory and the modified Kano by fuzzy logic. ...
Aproveitamento da informação tecnológica em pesquisas acadêmicas: análise de citações de patentes em teses e dissertações da área de engenharia
(Universidade Federal de São Carlos, 2011-02-04)
It is believed that patents are not fully explored as documents that supply technological information, among companies, and by research institutions, universities, etc. In this context, this descriptive, quantitative and ...
Interfaces entre os avanços científicos e tecnológicos e as novas competências da área de gestão de pessoas em universidades: o caso da UFSCar
(Universidade Federal de São Carlos, 2011-12-02)
With the object of study the management of people in universities, this research presents an analysis of the current process of organizational change in the sector of Personnel Management of a federal public institution ...
Câmera escondida: a ideologia do discurso jornalístico frente ao espectador
(Universidade Federal de São Carlos, 2011-02-24)
The hidden camera has been constantly utilized in televised journals as a tool to acquire the news being broadcast. What no one takes into consideration is how the spectators feel about this type of attitude coming from ...
Pressupostos teóricos da perspectiva CTS (Ciência, Tecnologia e Sociedade) no contexto de cursos de graduação a distância
(Universidade Federal de São Carlos, 2011-02-18)
Each season brings new trends that influence the culture, economy and technology derived from the growth and development of society. Thus, after 90 years of the twentieth century saw the beginning of a period called the ...
A formação de mecânicos de manutenção aeronáutica e a segurança de voo
(Universidade Federal de São Carlos, 2011-02-17)
The airline industry worldwide has brought great benefits to society, affecting the economic, social and environmental sustainability, including the most diverse and cultural people around the world. This has been reflected ...
Relação entre agronegócios sustentáveis e os direitos de propriedade intelectual: um estudo de plantas transgênicas
(Universidade Federal de São Carlos, 2011-02-21)
A sustainable agribusiness must be concerned with all its branches, including the production and negotiation of agricultural biotechnologies. The study of transgenic plants theme brings up several issues that affect society ...
As redes do conhecimento tradicional: análise do "Caso Cupulate"
(Universidade Federal de São Carlos, 2011-11-29)
This word was carried out in order to understand the different interpretations of the term "traditional knowledge" plays in the specific aspect of the relations between traditional knowledge, cultural heritage and intellectual ...
Sustentabilidade ambiental em empresas de base tecnológica de São Carlos: estratégias ambientais
(Universidade Federal de São Carlos, 2011-02-24)
Technology-based firms (TBF s) are expected to fit market demands more easily for being technologically dynamic, more flexible due to their size and their intense knowledge grounds. This research investigated how TBF s of ...