Gerenciamento de projetos e metodologia ágil: estágio em uma agência de marketing
Resumen
This present study looks for exploit tools and concepts of Project Management and Agile
Methodology, both discussed in some disciplines of the Environmental Management and
Analysis bachelor degree at UFSCar, which are very common in professional scopes of multiple
companies. The study was realized in a Publicity Agency situated at São Carlos – SP and
involved the practical analysis of the realized activities and the literature review of the
observed concepts inside the agency. The study made it possible to see the importance of the
Project Management and of the application of the tools which promote the intern
communication and the generation of value for improve the general results to the clients and,
in consequence, to the agency. The internship accomplished all the objectives proposed by the
interested parts and made it possible for the intern for his intended professional development
at the Marketing, Publicity, Planning and Management areas. Beyond that, another discussed
points were about the importance and difficulties for a Environmental Manager and Analyst to
work at those knowledge areas.
Colecciones
El ítem tiene asociados los siguientes ficheros de licencia: