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Condicionantes para inserção de pequenos produtores em canais de distribuição: uma análise das ações coletivas.
(Universidade Federal de São Carlos, 2006-02-13)
Collective actions are suggested by several authors as an opportunity for
small farmers to be included in marketing channels. In this context, this research
proposes a model for the analysis of horizontal and vertical ...
Estrutura e gestão dos canais de distribuição na indústria de alimentos para cães e gatos (petfood)
(Universidade Federal de São Carlos, 2006-11-29)
The pet, especially dogs and cats, possess a growing participation in home
living and in the human and social coexistence, linking intensely with their owners and
providing moments of pleasure and happiness. The market of ...
Estratégia de marcas próprias: estudo multicaso no atacado brasileiro
(Universidade Federal de São Carlos, 2006-12-15)
For the past years, wholesaling has been stimulated by a series of changes in its traditional activities. Through a deeper involvement with marketing strategies, wholesaling has included the management of own brands to its ...
Fatores-chave de sucesso na comercialização eletrônica de flores: um estudo multicaso no varejo
(Universidade Federal de São Carlos, 2006-10-26)
This work, through a multi-case study, aimed to identify the success key-factors of the
companies who operate the flowers electronic retail business. Such analysis adopts as a
parameter the strategies of marketing-mix ...
Efeitos das barreiras não tarifárias nas exportações de manga in natura
(Universidade Federal de São Carlos, 2006-10-27)
The fruit sector is found in expansion, being considered one of the fastest
emerging and potential in the Brazilian agribusiness. The fruit chain has been affected
by the increase in global competitiveness, where the big ...
Práticas de coordenação no canal de distribuição da cadeia automotiva
(Universidade Federal de São Carlos, 2006-08-07)
The main change in modern businnes management is the supply chain
building and management, due to increasing need to turn them more competitive, in
result of the recognition that the competition, in these days, happens ...