Práticas de coordenação no canal de distribuição da cadeia automotiva
Abstract
The main change in modern businnes management is the supply chain
building and management, due to increasing need to turn them more competitive, in
result of the recognition that the competition, in these days, happens between supply
chains, no more between isolated business. Besides managing its internal activities, the
supply chain management has the challenge of coordinating and managing its partners,
including suppliers and customers. The references indicate some organizational and
management tools that can help in performing those activities, and in this paper, they
will be called coordinating practices to suplly chain management. This paper focus is to
analyse the application of some tools in the automotive channel, and the main objectives
are: identify and evalute the benefits performance reached through the use and
application of some coordinating practices in automotive supply chain, focalizing the
relationship between industry and channel, formed by car dealerships. The secondary
objectives are: identify power, dependende and conflict relationships between OEM and
channel; define the leadership and control; verify the main franchising contracts
characteristics; identifiy the impact and the benefits of coordinating iniciatives in
different car dealership sizes. Among its reasons, this paper aims to fill out the gap in
researched literature, marked by few academic studies with unit of analysis in car
vehicles distribution or in industry-distribution channel relationship. In this paper, the
research type is a exploratory survey in one of the four main automotive industries in
country, and in its respective channel. Expecting that the research results improve the
practices applicability, and also help both industry and dealerships in managing the
existing relationship.