Efeitos das barreiras não tarifárias nas exportações de manga in natura
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Date
2006-10-27Author
Costa, Luana Gonçalves Euclydes Borges da
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The fruit sector is found in expansion, being considered one of the fastest
emerging and potential in the Brazilian agribusiness. The fruit chain has been affected
by the increase in global competitiveness, where the big producers and retailers,
focusing on the strengthening of their competitive position have amplified their
strategies and acquisitions leading to a greater market concentration, a greater
asymmetry of power and more complex configuration of this chain worldwide. The
mango is in the spotlight in the Brazilian fruit culture, it is the third best exported fruit
(113 thousand tons) in 2005. Brazil was eighth in worldwide production of mango in
2005, producing 850.000 tons. The northeast was the main productive area, responsible
for 66% of all national production. The fruit sector is strongly affected by non-tariff
barriers (NTBs), especially technical and phytosanitary. The restrictions have
represented serious obstacles to the Brazilian fruit culture expansion in the international
market. Therefore, the general goal of this research was analyze the productive chain of
the exported Brazilian mango, focusing on the imposition of non-tariff barriers in the
production, harvest, post harvest and distribution of national producers of mango in
natura, where the study of case was selected as a more adequate method for the research
and thus as multicase study was carried through. Some results found stand out: the
technical barriers (having a phytosanitary state) are more frequent in mango
exportation; the fruit is sold indirectly; the agriculture practice and non-tariff barriers
are interrelated and finally, the consume behavior in different markets and consumers
interfere in the process and practices adopted by the producers.