Práticas de responsabilidade social empresarial e mudanças no ambiente institucional: estudo de caso no setor citrícola paulista.
Resumo
In the last decade there has been a growth on society concern with topics related to epics,
citizenship, human rights, economic development and social belonging. In this sense, all kinds of
organizations are more and more worried on reaching and showing performance related to
environment protection, socially and economically correct, controlling the impacts of its
relations, processes, products and services in society according to its politics and its social
responsibility goals. However, many doubts concerning what really is socially responsible in
practical application, therefore in its speech. Although there has been indicators that point to the
industries mentality and posture change related to its engagement in the social space. The
reasons which promoted it are still doubtful. Probably this reasons must achieve specific shaping
in specific realities as well, so the importance of the study: a contributions on the comprehension
as how the industrial social responsibility is configured in the Sao Paulo´s orange-juice complex.
Thus, the objective of this work is to design a framework of industrial social responsibility in the
citric section of the São Paulo State and therefore there has been developed a case study of three
different important agents in this reproductive chain.
Throughout this study there is a search to build up an analysis in the comprehension of this
issues on what concerns to be socially responsible, approaching and existent dynamic in the
sector environmental institution that reinforces the adoption and the restructuring of acts related
to industrial social responsibility. As a result it has been notice that the socially responsible acts
are acts which has been an adaptation from pressure received by each agent, as well as they are
isomorphic within each segment since it can be verified the existence of realities, power and
legitimacy very different among the agents. It has also been noticed that the activities has been
well accepted by human resources professionals and that the industrial social responsibility has
been taken as a management tool.