A utilização de métodos de planejamento participativo durante o processo de incubação de cooperativas populares
Abstract
This work has the goal to present a reflection about strategic planning and the
perspectives that the participation approach can contribute to the development of the
popular cooperative incubation process. Starting from a bibliographic review of the
different concepts and schools that studies formulation and formation of strategy, it is
identified that there is a convergence of the different methods that emphasises the
collective approach of the process. It is done a brief presentation of the participative
methods. To situate the context of the incubation process, is done a review of Solidary
Economy, and the incubation methods developed by INCOOP and others university
incubation agencies. It presents a study case, where the strategic participative planning
process was done on two popular cooperatives in Rio Claro - SP. The final
considerations is done by a brief reflection on how the participative methods can
support the incubation process, highlighting: a reference frame to be used to the
strategic construction on incubation s process, an incremental approach and the
importance of the capability of the moderator to be able to apply and adapt the different
techniques and methods according to the context.