Estratégia de produção: influências na gestão da estrutura e das relações de cadeia de suprimentos - caso no setor de linha branca
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Data
2007-09-10Autor
Sousa, Ana Beatriz Lopes de
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This research aims to understand how white goods company s production strategy affects
structural and relacional aspects of supply chain management, in specially those relatives of
first tier suppliers. A reason for this research is the importance of understanding the dynamic
of companies supply chain, constantly requested to serve all kinds of different markets. It
couldn t be found a referential model to analyze this research, so a hypothesis is used:
production strategy decisions influences the structure and relationship of supply chain
management by execution of business process with suppliers. So, based on some aspects of
production strategy and supply chain management literature, this research seeks to determine
some elements capable of management tools to find out if that hypothesis is correct.The
managemently elements are taken because they promote the integration of business process,
bonding focal company and suppliers. This research is characterized by explorative and
qualitative search and the way to get information is done through interviews with purchase
and products development managers of focal company and production managers of suppliers
companies. The main contribution of this research is to find out that production strategy s
focal company influences the structure and relationship of supply chain management. This
occur by conformation of managemently elements that allow cooperation of first tier
suppliers, due to those stand the execution of business process of focal company.