Massificação da consultoria: descrição e análise dos processos de mudança do SEBRAE-SP
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Data
2007-05-31Autor
Silveira, Frederico Zenorini da
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In the whole world, the economical changes, incremented by the information
tecnology´s advance and by the pouplarization of basic manegement methods, associeted to
the desindustrialization process and to the expansion of the service field, made that the
small firms have become the highlights in the economy of several countries, being
responsable for a large part of the employment and profits. In that context, this study intend
to contribute with the understanding of the growing process of the brazilian consultant
field, its acting forms and its relationship with the other organizations. Particularly,
analysing the SEBRAE-SP´s acting form, with a parallel between its goals and its
posicional manners in the face of other organizations. That is why, it is necessary to
comprehend how much that ocurried changes in the acting forms of the institution in the
past few decads, are a reflexion of a new form of interaction with the management
consultant field.