Competitividade e fruticultura no Brasil: o caso do cluster de Juazeiro e Petrolina.
Resumo
This dissertation aims at examining the fruit growing activities in mid-stream São
Francisco river, specifically in Juazeiro (BA) and Petrolina (PE). The analysis is based
on the concept of cluster as proposed by Michael Porter, on the transaction cost
economy and on the model proposed by Elizabeth Farina. The main question here is
why Brazil isn t more of a fruit exporter, being one of the greatest world producers and
endowed with considerably large comparative advantages. The study won t look into
European and American protectionism; rather, trying to identify which actions Brazilian
business people and producers can tap in order to enhance business from inside out.