Estratégia de produção em cadeia de suprimentos : estudos de caso em pequenas empresas da construção civil
Zacharias, Luciana de Deus
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Many companies from many different business sectors are beginning to implement the developments stemming from the area of supply chain management to gain competitiveness in the market. In order to contribute to the growing understanding of production management in companies that are part of supply chains, this paper aims to identify and analyze production strategies adopted by three companies in the construction industry, located in the city of São Carlos/SP and assess to what extent these production strategies identified condition and are conditioned by structural and relational characteristics of supply chains in which they operate. This is on the propositions that (1) the production strategy influences the structure and relationships of the supply chain and that, in turn, (2) the supply chain affects the production strategies adopted. Thus, using the theoretical literature on manufacturing strategy and the supply chain management were prepared scripts for conducting interviews in three companies in the construction industry selected, seeking to address issues related to the objectives and proposals mentioned. In some of the questions asked to the respondents consider specific constructions to make the information on important aspects are more easily understood. The case studies reinforce the propositions formulated: small businesses in the construction industry fell into well-established infrastructure of suppliers and have limited bargaining power to influence the behavior of its suppliers. But, depending primarily niche markets they choose, seek to define strategies to produce consistent, selecting suppliers and establishing relationships with them to meet their specific competitive priorities of production.