Fatores críticos para a implementação de um modelo de gestão em micro e pequenas empresas
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The purpose of this study is to analyze factors that contribute and hinders the implementation of a world-class business model for micro and small enterprises. Micro and small enterprises represent a significant portion of Brazil economy and its competitiveness, and ultimately, your success is the interest of all. The success of any business is related to its business model. For this study the Modelo de Excelência da Gestão ®, developed by the Fundação Nacional da Qualidade, has been adopted as a reference. This business model has been used in Prêmio MPE Brasil. This model combines the management best practices implemented in organizations around the world, derived from the total quality management. A case study research was conducted with finalists from the state step Sao Paulo Prêmio MPE Brasil. Based on the case study evidence the entrepreneurs competences and attitudes are critical for the business model implementation success, in particular: management knowledge, commitment to the business model, focus, persistence and constancy of purpose.