A construção da qualificação: um estudo de caso na industria da linha branca.

Abstract

THE QUALIFICATION CONSTRUCTION: A CASE STUDY IN THE INDUSTRY OF WHITE GOODS seeks to evaluate how the productive restructuring alters the worker's profile in the white goods industry and the perception workers have about it. The restructuring process for which the white goods industry is passing in the last twenty years makes it an object of interest for investigation. With the crisis of theirs original markets, great companies of foreign capital felt the need to reach new markets, mainly in the emerging countries as Latin America, the European East and the Asian Southeast. In Brazil, objective of the expansion of the multinationals, the process of patrimonial rearrange it was characterized by the incorporation of national companies by great foreign groups. The entrance of those multinationals in the Brazilian market intensified the process of productive restructuring refering to production organization, work organizations, changes in job conditions and in qualification demands. Managers and workers of a factory producing cookers were interviewed with the objective of apprehending theirs perception about the changes that took place after a multinational acquired the company. It is analyzed its restructuring process and its main implications for the worker's profile, emphasizing the role of RSI (repetitive strain injury).