SADP: arquitetura de sites dirigida por personalização

Abstract

Web sites in different areas are accessed by users with the many purposes. Several strategies have been developed and employed to improve and facilitate website access and navigation. Among these strategies there are those used to grant competitive advantages over concurrent sites, based on services of content personalization. Today, with the growth of computer networks and the emergence of ubiquitous computing, this personalization must take into account that the content of the sites can also be accessed through mobile devices. Motivated by these ideas, in this project it was developed a process in which site architectures are driven by personalization and personalized content is delivered to site users. This process, called SADP (Site Personalization by Driven Architecture), is based not only on navigation history and preferences expressed or detected by the users, but also on context information, device and network types and the site content itself. The SADP uses profiles contain information about user preferences, networks and devices used to site access. The information used to build profiles are obtained through implicit metrics, and treated using a Fuzzy Ontology. A module of Fuzzy Inference over Ontology is used to extend the user preferences. A framework for content adaptation is used to generate a site architecture based on profiles. The differential of the SADP process is that it drives the architecture of site content pages aiming to provide personalized services to the users.