Aplicações de estatística em marketing
Carvalho, Thiago Daniel
MetadatosMostrar el registro completo del ítem
In this work, we analyse the use of the statistics in the improvement of some attitudes of a company regarding marketing strategy. We deal with methods which permit the identification of the best costumers and the preferences of those costumers for product/service characteristics, so that a company can relate itself better to its costumers.