INCENTV: agente incentivador no enriquecimento da qualidade de experiência em TV social

Abstract

Since its creation television has undergone major paradigm shifts, from black and white images to color displays, from analog systems to digital transmissions, from low quality display to high quality displays, from passive programs for fully interactive programs. Currently the term Social TV is gaining popularity in television and innovating once again the way people watch TV, combining computing and communication mechanisms to provide new ways to entertain and inform the viewer. The object of this work lies in the context of Social TV, explores the concept of support agents that have the role to stimulate social interactions, having the aim of enrich the quality of experience in watching television. This paper proposes a model of interaction between the agent and the viewers in Social TV systems and tests with users using a tool developed for the interaction model. Finally the paper compares the results of interactions to investigate the influence generated by inserting the support agent in an environment of Social TV.