O empreendedorismo econômico-televisivo da Rede Vida
Abstract
Religion is a phenomenon with a significant presence in brazilian society, whose
manifestations have increased and diversified. Developments such as broadcast
television, radio and internet make most churches, including the Catolic do not establish
themselves solely on their physical structure in the quest for more followers. There is a
set of social and economic relations involved in this process. The vast networks of
interconnected individuals in the media range from members of the clergy to laymen
volunteers, employees and mediatic businesses entrepreneurs. Resulting from research
supported by FAPESP underway on changes in Brazilian Christianity, this dissertation
turns to the analysis of the Catholic television station Rede Vida in its performance as a
media, economic enterprise and also religious. Aimed at the study of social relationships
underlying the business and commercial aspects of this station and what it represents in
the Brazilian religious market.