Complementação da metodologia de turismo do SEBRAE-SP para formatação de atrativos turísticos sustentáveis
Oliveira, Cássio dos Santos e
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This is on the assumption that the planning of tourist destination, based on the assumptions of sustainable development should focus on and highlight its tourist attractions, since these enterprises are responsible for promoting the movement of visitors. The organization of tourist attractions impacts the fate of competitiveness in the tourism market. This dissertation has the general objective to complement the methodology called "Method for Construction, Design and Project Implementation Circuits and Tourist Attractions" SEBRAE-SP (2011) with regard to formatting sustainable tourist attractions. The data that support the ideas presented here and the structuring of the methodological complementation were collected from bibliographical and documentary research. The end result is the production of a methodological complementation with a practical and operational approach to self solution format, where the micro and small business segment of the tourist attractions is able to implement on your property the procedures proposed in this work. This methodological complement consists of three stages of development of tourist attractions (interpretation, diagnosis and intervention) that is built on five strategic axes of analysis (product characteristics, physical structure, security, management, promotion and marketing). It is expected that, by contributing to the analysis of formatting sustainable tourist attractions, can be created subsidies for the planning process of tourism destinations, in order to increase the quality of leisure activities and experiences offered, as well as guide professionals who work directly in the management of these tourist facilities.