Tomada de decisão sobre a alocação de estoques na indústria automobilística
Cardoso, Fábio Germano
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Logistics has been a differentiator more and more important among automakers, since quality, price and technical characteristics have been moving towards a common ground. In order to seek for additional differentiation, companies focus on strategies of stock allocation that allow them to either increase revenue or reduce costs. Stock allocation strategies within the companies requires the decision between centralizing and decentralizing stocks. Present research aims at investigating the decision process about stock allocation for auto parts in aftersales Market, and analyzing what the important criteria for such a decision are. It was conducted a descriptive research with that purpose. It was investigated relevant criteria within literature and validated through questionnaires performed with dealership. Because dealers are the ultimate responsible for the brand image to the customer, they also participated in criteria and alternatives ponderations. Then, it was possible to suggest a final decision for stock allocation, through the organization of all criteria and alternatives in a decision tree together with their weights. Research results seems to suggest the necessity that automakers focus the aftersales resources in increasing their service level to dealership through stock decentralization, as a method to increase their revenue in long-term. Present research contributes to management because it investigates which are the relevant criteria and their weight for centralization decision. In addition, the use of multi-criteria decision making aid to suggest a postponement decision in auto parts distribution chain also represent a contribution.