Migração e redes digitais: narrativas e apoio entre brasileiros em Londres

Abstract

This study analyzes how digital social networks, focusing on YouTube, influence the migration experience of Brazilians in London, serving as a pedagogical space for migrants and potential aspirants. Using a netnographic approach and qualitative content analysis, channels such as Nathalia Lambranzi, Livrestrada, Guri in London, Vida na Inglaterra, Na Vibe, Realidade Inglesa-Londres, Alvaro Azevedo, Enjoy Londres, Everton Eduardo-Vida de Imigrante UK, Situação do Imigrante, Nova Utopia, Destino Inglaterra, DK Vlogs, and Uai Londres were studied, as well as interactions that shape narratives (video comments), offering emotional support, practical information, experience sharing, cultural insights, and the creation of support networks. The research reveals how these platforms facilitate migrants' transition and adaptation, promoting the construction of hybrid identities, professional opportunities, social connections, and spaces of belonging. Furthermore, it discusses the contradictions within migration narratives, which fluctuate between romanticization and lived reality, influencing expectations, daily challenges, and future perspectives.