Proposição de roteiro turístico em Taiwan: "Someday or One Day"

Abstract

This Final Course Project proposes the creation of a tourist itinerary in Taiwan inspired by the drama Someday or One Day, combining aspects of cultural and cinematic tourism and the growing popularity of Asian dramas. The research, of an exploratory and qualitative nature, was based on a literature review and an interview with a travel agent specializing in East Asia, with the aim of understanding how audiovisual products influence tourist behavior. The study starts from the concept of film-induced tourism, a branch of cultural tourism that awakens travelers' interest in visiting locations of audiovisual productions. It is observed that, while countries like South Korea and Japan have already consolidated this type of tourism, Taiwan presents great potential that is still largely unexplored, driven by the success of Someday or One Day, whose international impact even encouraged official tourism promotion actions. The author proposes a ten-day itinerary through cities such as Taipei, Tainan, Taoyuan, and Yilan, which combines locations from the series with historical, cultural, and gastronomic attractions, aiming to attract both fans of the drama and tourists seeking authentic experiences. The interview conducted confirmed the viability and market potential of the itinerary, highlighting the importance of integrating popular media content into the tourism offer. It is concluded that film tourism can be an instrument of cultural dissemination and innovation, strengthening Taiwan's image on the international stage. The work contributes to the field of tourism by broadening the debate on the influence of media in the construction of tourist destinations and by proposing new possibilities for connection between Asian audiovisual media and Brazilian tourism.