Aspectos delimitadores de um campo editorial literário brasileiro: um estudo in medias res

Abstract

This research was inspired by the article “Une révolution conservatrice dans l’édition” by Pierre Bourdieu, originally published in 1999 and translated into [Brazilian] Portuguese and published in Brazil in 2018 entitled “Uma revolução conservadora na edição”, which observes and describes several characteristics of publishers in the French editorial field. Thus, this doctoral dissertation observes the structure of the Brazilian literary editorial field (Bourdieu, 1996, 2018; Thompson, 2021) and describes the literary world in a section of the field based on certain books published by four selected publishers and the communication of these books, aiming to understand how the dynamics of cyberculture influence the processes that lead to the consecration of books in the present time. To this end, we adopted the discursive-mediological perspective, based on developments of the theory proposed by Maingueneau (2008a, 2018) for literary discourse and Debray (1993, 1995, 2000) for medialogy, which considers that the production of meanings is outlined by the historical conditions in which they are created and are invariably materially inscribed or circumscribed in technical objects or mediums (Debray, 1993, 1995, 2000). We analyzed some materials from Rocco, Intrínseca, Moinhos, and Antofágica, four publishers with different positions in the Brazilian literary editorial field, posted on social networks and their websites. Based on the observation and analysis of the materials shared on their profiles on Instagram and X/Twitter, two of the hegemonic social networks, about Harry Potter, by J.K. Rowling; Twilight, by Stephenie Meyer; Every Shipwreck is Also a Place of Arrival, by Marco Severo; The Metamorphosis, by Franz Kafka; Almonds, by Won-pyung Sohn; Welcome to the Hyunam-Dong Bookstore, by Hwang Bo-Reum; The Incredible Laundry of Hearts, by Yun Jungeun; The Unknown Dimension, by Nona Fernández; and Vidas Secas, by Graciliano Ramos, we identified the construction of the ethos (Maingueneau, 2008a, 2018) of these publishers, as well as their ethical worlds (Maingueneau, 2018) and the outline of what they consider literature. Also, we understand that other types of consecration of authors and works are not created, but rather new elements are added that influence what is understood as consecration, that is, they are new networks with new elements in the archive that establish the constitutive novelties of the field.