Folclore, mitologias e lendas: narrativas culturais para promoção de destinos turísticos?

Abstract

The present project deals with ancient urban legends passed from generation to generation in important tourist destinations in different countries. Cultural stories are important decision makers in choosing travel destinations and are important for the tourism marketing and cultural heritage of each destination. For the accomplishment of this work, bibliographical research of authors in the anthropological branch and study on the planning of tourism marketing were used. The idea of the project is to give voice to storytellers and understand what is the relevance for the tourist segment.